5 Tips to create modern & engaging design that make your brand look its best
Written by
Pawan Jyani
UI/UX Designer
Ashu Sirswa
UI/UX Designer
Table of contents
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A new and attractive design is important for any brand that wants to stand out in today's picture-centered world. In the present competitive market, being visually appealing helps attract and retain customers. Design is not only about appearance; it also displays your brand's personality, values, and message in a striking way that resonates with your audience. Now, we will learn how to create a design that truly showcases your brand.
Design consistency
Design consistency means using the same design features like layout, font, colour, and photos across all brand areas. This helps build brand awareness and recognition. It also builds trust with your target market and helps create a strong memory of your brand. Keeping this consistency is key to standing out and doing well as a brand.
Do's:
- Create a detailed guide: It should explain the rules for using the logo, colours, fonts, pictures, and other design parts.
- Use imagery that represents your brand well: This means using images with similar tones, styles, subject matter.
- Repetition in design: Elements across different platforms helps to strengthen brand recall.
Don'ts:
- Avoid using different designs: On various platforms or mediums that can confuse customers and dilute the brand identity.
- Keep designs simple and effective: Overly complex designs can be overwhelming and dilute the impact of the brand.
- Ensure the message is consistent: With the brand's values and persona. Inconsistent communication may cause confusion.
Colours & Gradients
Understand your brand. What values does your brand stand for? What message are you trying to send to your target audience? Consider the latest colour trends. What colours are popular right now? What colours are your competitors using? Choose colours that match your business personality. Your colours should fit well with your logo, text style, and other brand elements.
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Simplicity & Minimalism
Modern design focuses on simplicity. It achieves this through clean lines, straightforward layouts, and clear images. Being simple does not mean being dull. Rather, it aids in conveying your message clearly. The hallmark of modern design is its simplicity. It employs clean lines, ample white space, and uncomplicated layouts to create a polished and sophisticated appearance. This approach enhances the visual appeal and also simplifies content comprehension. Simplicity and minimalism in design contribute to making a brand exceptional and prominent.
Do's:
- Uses of fonts: Use fonts that make design clean, readable typefaces that complement your overall design. It make your brand user-friendly and out standing.
- Identify the main elements: Identify the essential elements that represent your brand. Streamline and simplify these elements to convey a clear message.
- Maintain consistency: In visual elements, such as iconography, imagery, and design elements. This reinforces brand recognition.
Don'ts:
- Avoid intricate design: Overly complex designs that can be overwhelming and dilute the impact of your brand. Keep it simple and memorable.
- Be mindful of whitespace consistency: Inconsistent spacing can create visual dissonance and disrupt the overall harmony of the design.
- User-Friendly design: Good design is not only visually appealing but also user-friendly. If your audience can't easily interact with your brand, they'll likely move on.
Prioritizing User Experience (UX)
Design is more than just appearance; it also involves how well something works. Focusing on the user makes sure that your design is easy to use and smooth, giving your audience a great experience. Simple directions, clear instructions, and a design that works well on all devices greatly improve the user's experience. A good user experience can make your brand stand out and be remembered. This can help your brand grow.
Do's:
- Understanding your audience: Start by understanding who your users are, their needs, preferences, and behaviours. Use this information to create a design that resonates with them.
- Responsive design: Ensure your brand design is responsive and looks good on all devices. This enhances the user experience as they can interact with your brand anytime, anywhere.
- Design That accessible for everyone: Make sure your brand design is accessible to everyone, including people with disabilities. This not only improves user experience but also broadens your audience reach.
Don'ts:
- Avoid making fast decisions: Decisions without a solid understanding of your target audience. User research is essential for creating a user-cantered design.
- Slow-loading websites: Slow loading website or apps frustrate users and can lead to high bounce rates. Optimize performance to provide a smooth experience.
- Consistency: Consistency is key in brand design. Avoid using different styles or themes across various platforms as it can confuse users.
Quality Assurance
Before presenting the designs, complete detailed quality checks. Use striking, top-notch visuals and pictures for your viewers. Authentic and unique pictures greatly affect how people see your brand. A business can gain a lot from excellent photos. They are visually appealing and help your brand to stand out. This attracts the perfect customers.
Final words
Design is always changing. To keep up and stay interesting, you need to mix creativity, strategy, and a solid knowledge of your brand and audience. This will help you make a fresh and exciting design that improves your brand's image and makes a strong impact.
Keep in mind, design isn't just about looking nice. It's about what is most effective for your brand and audience. Keep trying new things, growing, and adjusting to stay ahead in the tough market.