7 Web Design trends for small brands
Building a brand is a challenging undertaking that requires a lot of effort, time, and resources to gain a reputable stand in the market. With customers being more value-sensitive than ever, companies are actively looking for ways to stand out from the competition.
While innovation does have a role to play - brands often underestimate the power of design. A compelling design not only distinguishes you from the competition but also influences the perception people build when interacting with your brand.
Even though a compelling design can help you build relationships and stand out, it requires a lot of brainstorming to come up with ideas, particularly when it comes to website design. With so many other things on the table, small brand owners often do not have the time to brainstorm design ideas for their websites and leave it entirely to the designers.
Not anymore! We've compiled a list of seven web design trends for brand owners that will inspire you and unlock your inner artist so you can give your website the personal touch you've always wanted. Let's get started.
The minimalist web design approach has been around for decades, and brands like Apple have implemented it from the beginning.
The essence of minimalism is 'Less is More' - which means using simple, fewer design elements and minimal colors to create easy-to-understand and visually appealing designs.
A minimalistic approach to web design helps users focus on what matters most, and because there are fewer design elements, your website loads more quickly.
Blurry Soft Gradients
Inspired by the auroras (polar lights), this design trend has gained traction with brands like Stripe incorporating it in their website design.
From a psychological perspective, incorporating it into your website design can signify security, trust, stability, and calmness.
While static websites have been around ever since the dawn of the internet, using animated elements has been trending, especially with the popularity of Web3.
When done right, animations can enhance the overall design and improve engagement and conversions.
However, using too many animations can also distract users and slow down the loading speed of your website. We recommend using micro animations, page-to-page animations, or on-scroll parallax effects.
Bold typography as a web design trend grew out of the decades-old minimalistic design approach.
When used appropriately, bold typography holds incredible potential. It allows a brand to emphasize certain words and phrases that matter the most to users.
Since there are only a few elements in the design, the website loads quickly, which improves the user experience.
The 3D illustration web design trend exploded in 2020 and shows no signs of slowing down anytime soon. It is a very effective way to personalize and add character and individuality to your website.
When applied appropriately, 3D illustrations can help your website stand out, improve user engagement and boost conversion rates.
Glassmorphism is not a new web design trend, but it has recently grown in prominence, and companies like Apple and Microsoft have started implementing it in their products.
The essence of this design approach is to use the properties of glass to enhance your designs. Glassmorphic design elements work very well with vividly colored backgrounds, thus emphasizing the glass effect.
When done right, glassmorphism can enhance the appearance of websites and improve engagement and conversion rates.
With our ever-increasing obsession for all things retro, retro user interfaces are slowly making their way back into web design.
This trend is already quite popular among fashion brands, but brands across various industries, including e-commerce and charitable organizations, have started to implement it in their web designs.
There you have it - seven web design trends to help your brand stand out.
The rule of thumb to follow during the web designing process is to create designs that connect with people. Done correctly - and you won't have to be concerned about engagement and conversion rates.