Grow your business with good design
Written by
Ashu Sirswa
UI/UX Designer
Ravi Sirswa
Quality Assurance (QA) Manager
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In a running business there are many investments that you make. One theme that is most underrated by many businesses is design. The most successful companies are aware of this investment and that’s why they are successful.
Let’s take an example of Apple, Coca-Cola or McDonald's; they all have their own unique design identity. This builds their recall value and leaves a mark on their consumers mind. High quality, unique design can build trust quickly.
We can easily target potential clients by using professional designs and convert them into customers. They can identify our brand easily from the crowd because of a good impression of design.
If you are going to start a new business or own one already, then this article is for you. In this article we’ll talk about some simple tips and methods to grow your business by just simply using good design.
Few facts:
- For every $100 a business spends on design, turnover increases by $225.
- Shares in design-led businesses have outperformed the FTSE 100 by more than 200% over the past decade.
- Rapidly growing businesses are nearly six times as likely as static ones to see design as integral.
- Businesses that add value through design see a greater impact on business performance than the rest.
Source: Design Council
What is a good design?
Before confirming what is good design let’s talk about UI and UX.
User Interface (UI) design is what a user looks at. It deals with all the visual graphics like images, illustrations, icons, colors, videos, animations etc. This makes the user feel good because design talks more to them.
User Experience (UX) design how a product or website works. It deals with ease of completion of any task.
Like if you are designing a coffee machine and it is looking super amazing. You selected some cool colors and photos and they look very nice. But the procedure to make coffee using this machine is not good. You have to do more work to make just a cup of coffee. Or it doesn’t work perfectly or it doesn’t allow you to select the amount of coffee.
On other hand we can take an example of an old coffee machine which can make coffee easily by just one click but it is not looking good. It has cracked stickers and fainted paint. Nobody will like to make coffee from this machine although it makes nice coffee.
So, both UI and UX work side by side and we can easily define that a good design is with good UI and good UX.
How does good design work?
A good design will not only make your product look nice and creative. It can help you with other factors also. Here are the reasons a good design can help to grow business:
- A good first impression
- Stand out from your competitors
- Increase ROI with eye-catching advertising
- Increase recall value for brand
- Motivate people to take action
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A good first impression
We all know that the first impression is the last impression. Only a good design will catch the eyes of the viewer. While designing a website it is said that if a user stays 15 seconds on the hero section (top section of page). Then there are more chances of conversion. So, to make the user stay on hero and scroll through the complete page we as a designer need to make a good design. Which will guide users to make a decision.
A good design also shows credibility and builds trust. When going shopping we can see many products for the same purpose but we choose the one which has a good design. There can be many brands for shampoo but we’ll select the one nice packaging and design. This shows that human eyes are attracted towards the things which look good.
No doubt that to make a good first impression we need a good design. Get help from our professional UI/UX designers to make a good first impression on our website visitors.
Stand out from your competitors
There’s a lot of chances that the business we’re going to start has already been started by some other company. You both are providing similar products or services at same price points. Then how you can stand out from the competition? Yes, you’re right, good design is the answer.
When we’re in competitions, product and service quality determines whether the customer will repeat orders or not. But to attract customers towards our product/service can only be done through good design. As I said, humans have an inclination towards beauty. We always prefer beautiful things and feel that those are better than others.
Let’s take an example of the latest mobile device, the Nothing Phone 1. At the time of launch the market was already saturated with hundreds of smartphone manufacturers. But this new brand decided to launch their phone. There was only one way to stand out from competition which they performed very well, which is good design. This device has a very unique design and they mention that it is eco-friendly. By using good and unique design the brand stood out from competition and spreaded its business globally.
So, by making our product design we can stand out from competitors. Get help from our professional UI/UX designers to stand out from competition by our custom website designs.
Increase ROI with eye-catching advertising
No doubt that to boost & grow business we’ve to advertise our product or service. We can see in the market that all brands are advertising their products using many ways like, newspapers, tv ads, holdings, etc. But in new generations digital marketing/advertisement is a game changer. We can spread our information or brand across millions of users in just 1 minute. It includes social media, paid ads, Google ads, etc.
We all have a habit of scrolling through social media apps. But have you remembered that our fast moving thumb stops moving when we see some nice design or advertisement. It can be a nice image or quote or a product. We stop and read the headline and mostly click on the call to action button to proceed further. But at the same time we may have ignored some dull ads.
We can run different social media campaigns for various services. Like we’re offering 20% off on all services on Good Friday. Then we can run campaigns on different platforms like Facebook, Instagram, YouTube, Google search etc. to attract our customers. To create a nice and effective social media campaign we need a good design which conveys our message in a good way and encourages viewers to buy products or services.
In this way we can increase ROI (Return on Investment) with eye-catching advertising. Get help from our professional Graphic designers to make eye-catching advertising for your business.
Increase recall value for brand
There are some global brands which make their recall value that much stronger. We call other products with their brand name. Like if I need bread there is Britannia, for soft drinks means Coca-Cola, toothpaste means Colgate, smartphone means iPhone etc.
Have you wondered how these brands build their recall value this strong? Yes you're right they did it with good design, as we discussed it is not only how it looks but how it works embedded. We can differentiate our favorite brands from the crowd very easily because of their unique design aesthetics, branding, logo, color.
To make your brand more memorable and increase recall value you can discuss with our professional Graphic Designer.
Motivate people to take action
We’ve seen some buttons like Buy now, Call now, Start for free, all of these are known as call to action. As the name indicates this motivates users to take action. We use CTAs in design with an urgency to buy something and fear of losing something. By adding free, now, words users are more motivated to take action. Because we humans love freebies.
Let’s take an example of netflix.com. On the homepage we can clearly see a large sized heading which highlights the main features of netflix. Below this there are some supporting small sized headings to make things more clear. Afterwards there’s a very large box asking for email and a get started button.
This design motivates users to fill email and register because there is only focus on this button. Also on scroll they show up features in detail to make you more familiar with the product and at last they have the same CTA motivating you to take action.
This is how designers decided to make a viewer into a customer through design. There are many other examples in our daily life which motivates us to take action. Like 50% off, buy one get one free and many more. These simple indicators and CTA boosts sales.
To increase your sales and motivate viewers to take action we need a good design. Get help from our professional Graphic designers to make more sales.
Key takeaways
We’ve covered just a fraction of good design and how it affects the growth of business. Brands are realizing the need and importance of design in their products. All successful brands used these techniques long ago. They use little tricks to crack a deal and grow their business.
There you have it — five reasons on how a good design helps boost user engagement and conversions.
