Before you even think about visuals, ask yourself: What’s the one thing I want visitors to do? Is it to sign up for your newsletter? Buy a product? Book a call? Your goal is your North Star. It dictates which elements should shine the brightest.

Keep it simple. One primary CTA is usually enough. Too many options can overwhelm and dilute your message. If adding more buttons, make them secondary to highlight the main one.

Bigger = better when it comes to grabbing attention. Use size strategically to highlight your most important content.

Airbnb’s homepage exemplifies this principle perfectly. Their prominent search bar and “Explore Nearby” or “Check Availability” buttons are significantly larger than other elements, instantly guiding users to start their search for accommodations.

Color isn’t just pretty—it’s powerful. It evokes emotions, sets the mood, and directs focus. Use high-contrast colors to make key elements pop.

Netflix's homepage features a dark background with bright red and white elements, like the "Join Free for a Month" or "Sign In" buttons, making CTAs stand out. The red accent color ensures consistency, helping visitors quickly identify where to click and creating urgency and excitement. Read more about Color Click Here

Did you know people scan pages in predictable patterns? Understanding these patterns helps you position content where their eyes naturally go.

For text-heavy pages (like blogs), the F-pattern works best. For pages with a clear CTA (like landing pages), the Z-pattern is ideal.

Amazon’s product pages use the F-pattern, placing product images and prices on the left where the eye starts scanning. Place your most critical information along these natural scanning paths.

White space isn’t empty space—it’s your secret weapon. It gives your content room to breathe, improves readability, and reduces cognitive overload.

Apple’s product pages are a masterclass in white space. Their minimalist design puts the focus squarely on the product. Don’t overcrowd your page. Less clutter = more impact.

Fonts do more than convey words—they convey personality. The right typography can make your brand feel modern, elegant, playful, or professional.

Mailchimp, for instance, uses bold, playful headlines to reflect its fun, approachable vibe. Stick to 2-3 fonts. Use size, weight, and color to differentiate headings from body text. Read more about how typography affects visitors here .

Now that you’ve got the tools, it’s time to put them into action. Take a look at your page and ask:

• Is my goal clear?
• Does my design guide visitors effortlessly?
• Are my CTAs impossible to miss?

If not, it’s time to rethink your visual hierarchy. And remember, great design isn’t just about looking good—it’s about creating a seamless, intuitive experience for your audience.

Designing a landing page with a clear visual hierarchy isn’t rocket science—it’s about understanding how people see and process information. Identify your main goal, use size, color, and patterns strategically, and don’t underestimate the power of white space and typography. When done right, your landing page will effortlessly guide visitors toward action, leaving a positive, lasting impression.